Five years ago the Greater Houston Convention and Visitors Bureau launched the My Houston campaign. They asked the city's celebrity sons and daughters what they love about Houston, and the unscripted results ran in a highly successful print and broad-cast campaign. On the five-year anniversary of that initiative and the 50th anniversary of their organization, they sought to reimagine the campaign through the eyes of local residents who are moving the city forward in imaginative ways. They brought together chefs, artists, performers and others who make the city a dynamic place. The GHCVB worked with those involved in the key industries-food and the arts-to develop a list of potential "cast members." Award-winning Houston photographer Julie Soefer and set designer Maggi Poorman developed and executed a vision for each shoot.
The ads have been featured in the national editions of The Wall Street Journal and The New York Times and regionally in Texas Monthly, Bloomberg BusinessWeek, Forbes, Fortune and Cooking Light. For more details, please visit visithoustontexas.com/inspired and houstonisinspired.com! Comments are closed.
|